KartMojo vs Dukaan
KartMojo vs Dukaan: built to grow with your brand
Dukaan makes it easy to open a store. KartMojo makes it easy to build a brand - handcrafted themes, a real page builder, WhatsApp campaigns, GST invoicing, and logistics tooling that scale past your first hundred orders.
KartMojo Built for India | Dukaan Indian store builder | |
|---|---|---|
| Pricing & fees | ||
| Free plan | Yes Launch plan - free forever | Yes ₹0 plan with a 4.99% service fee per sale |
| Entry paid plan | ₹999/mo Grow, + GST, billed yearly (₹1,299 billed monthly) | ₹2,500/yr Annual billing only; higher tiers ₹8,000 & ₹50,000/yr |
| Service fee / commission | 0-2.5% Launch 2.5% (at most ₹30 an order), Grow 1.5%, Scale and Plus 0%. Online orders only, never COD | 0.99-4.99% 4.99% on free, lower on higher tiers, at most ₹200 an order |
| AI & automation | ||
| AI store agent | Yes Otto - reads your catalog, orders & analytics; proposes changes as plans you approve, then executes. Grow plan and up. | No AI product descriptions & RTO insights; no store-operating agent |
| AI product copywriting | Yes Magic Write - titles, descriptions, SEO copy; monthly allowance by plan | Yes AI titles & descriptions |
| Run store operations from chat | Yes Sales, coupons, restocks, reports - approve-before-run plans | No |
| Storefront & brand | ||
| Visual page builder | Yes Section-level editing, like Shopify | Limited Template-level customisation |
| Handcrafted theme catalog | Yes Distinct designer themes, live-previewable | Basic templates |
| Custom domain | Yes | Yes |
| Theme code-level flexibility | Yes Open theme spec - build or commission your own | No |
| Selling & operations | ||
| WhatsApp campaigns & automations | Yes Bring your own WhatsApp Business number | Basic Order notifications |
| GST-compliant invoicing | Yes HSN codes, tax breakup, PDF invoices | Basic |
| COD with RTO cost tracking | Yes Serviceability checks + RTO cost logging | COD supported |
| Email campaign builder | Yes Visual builder with templates | No |
| Analytics & funnel reports | Yes | Basic |
Based on Dukaan's pricing page, checked October 2026. Features and pricing change, so check Dukaan's site before you decide.
Why brands switch
A storefront you can actually design
Dukaan gets you a store fast; KartMojo gets you a brand. Section-level page building and handcrafted themes let your store look like yours - not like every other store on the platform.
Marketing built in, not bolted on
WhatsApp campaigns, an email builder, abandoned-cart flows - the growth tooling you graduate into is already there when you need it.
Operations that scale
GST invoices with HSN codes, COD serviceability checks, RTO cost tracking, Shiprocket logistics - everything the 1,000-orders-a-month version of your brand will need.
When Dukaan is the better choice
We would rather you picked the right platform than picked us. These are the cases where Dukaan is genuinely the better buy.
You run the business from your phone
Dukaan has Android and iOS apps, so the whole shop lives in your pocket. KartMojo is a web dashboard - it works in a phone browser, but there is no app. If a laptop is not part of how you work, that difference is not small.
You want the shortest path to a live store
Dukaan is built so somebody who has never made a website can be selling the same afternoon. KartMojo gives you a real page builder, which is more capable and therefore more to learn. If you want it up today and pretty later, Dukaan gets you there faster.
You only need a catalogue and a payment link
GST invoicing, COD reconciliation, WhatsApp catalogue sync, courier manifests - if you are not doing those things, you are paying for weight you will not use. A simpler tool is the right tool until it stops being one.
Frequently asked
When should I stay on Dukaan instead?
If you run your shop entirely from a phone, Dukaan has apps and we do not. If you want to be selling this afternoon and do not want to learn a page builder, they will get you there faster. And if you only need a catalogue and a way to take money, most of what we add is overhead you will not use yet.
Should I choose KartMojo or Dukaan for my store?
KartMojo covers everything Dukaan does (quick store setup, custom domain, COD, UPI payments) and adds a real visual page builder, handcrafted themes, WhatsApp campaign tooling, a visual email builder, and GST invoicing with HSN-level detail - everything an Indian D2C brand needs to sell online, from storefront to shipping.
Does KartMojo have a free plan like Dukaan?
Yes. The Launch plan is free forever - open your store, add products, and start selling with no subscription fee. Launch carries a published commission on online orders (COD orders carry none), billed on a monthly invoice. Dukaan's free plan charges a 4.99% service fee per sale; paid KartMojo plans start at ₹999/mo + GST billed yearly, with lower commission as you upgrade.
Can I move my Dukaan store to KartMojo?
Yes. Export your products from Dukaan and import them via CSV. Setting up a comparable store on KartMojo typically takes under a day.
Does KartMojo support WhatsApp selling like Dukaan?
KartMojo goes further: beyond order notifications, you can run WhatsApp campaigns and automations from your own WhatsApp Business number, with templates and audience segments.
Does KartMojo have AI features like Dukaan?
KartMojo goes well beyond AI copywriting. Otto, the built-in AI store agent (Grow plan and up), reads your live store and runs operations from chat - sales, coupons, restocks, reports - with every change shipped as a plan you approve before it runs. Magic Write covers AI product copy, and an Ask AI assistant answers how-to questions inside the dashboard.
Try KartMojo free
Free trial on paid plans, no card needed. Launch plan is free forever.
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